We (Delphy) are a research and advice organization with over 220 employees. Our home base are the Netherlands, but we work internationally in more than 40 countries. We are concerned about the fertility of the soil. Our soils are the basis of our agricultural high quality production. Yet we also see more new possibilities in new technologies like near and remate sensing leading us into smart farming. This is at this moment in a high gear of development. Nevertheless we see mostly the use of these high-technology to use it to distribute nitrogen. But we think there is so much more! We can use this information much more to improve the soil using spot specific management. Our goal is to develop a collaboration between partners and look for new possibilities on soil farming using high technology. The soil remains the main foundation of the farming business. From economics we learn that we should not write off on ground. This is an accounting term, but unfortunately the reality is more serious. A trend that is observable in scale and associated heavy mechanization. In addition, the regulation ensures that use of fertilizers in tires is laid which restricts the supply of organic matter. To both in terms of quantity of production but also to keep their quality up to standard is a good soil necessary. Last year (2015) the year of the soil by which a good start was given to pay more attention to this important issue. Another important development that we can observe is the improvement of sensing technologies in precision agriculture. Past two years has committed much effort within Zealand which showed that variation in biomass within plots often just can not be explained by nitrogen and were certainly not fix nitrogen but were precisely attributable to more complex differences in the soil. It also looks for a sequel, but this will no longer be launched in 2016. We see in precision farming, therefore, two major developments: technology related perceive to have been getting better and this technique appears to be less a target more an agent with soil Optimization as goal. Second, a stagnation in the technique of application, there must be explicitly worked on. Smart farming technologies evolve at a rapid pace. However the technologies currently insufficient information and can not be combined with one another. Moreover, they are not associated with data already available such as revenue, and historical production data. There is at most farmers still insufficient knowledge, confidence and understanding of the various technologies in order to turn them into good. The high-tech companies that develop technologies focused on their own technology and have insufficient understanding of different techniques, the ways in which farmers can put in the techniques and the proper translation of data into useful information. However, this is necessary to fulfill the promise of smart farming. The decrease of soil fertility can be beaten by using high technology sensing innovations. The challenge is to see parcels of land no longer as a whole but try to get to place specific management. No overall ajustment of minerals of other measures but on the spot accurate measurement.