Silver Economy Accelerating Strategies 2 Grow | 2 Mers Seas Zeeën

SEAS 2 Grow

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Silver Economy Accelerating Strategies 2 Grow

Priority Axis

Technological and Social Innovation

Specific objective

Framework Conditions for Innovation

Lead partner

Clubster Santé (CS)

Contact

Start Date

01/09/2016

End Date

31/08/2020

Project budget

3 277 471

ERDF amount

1 966 483

ERDF rate

60%

    About

    Common challenge

    SEAS 2 Grow will tackle the 2 Seas area challenge of ageing populations which leads to pressure on social & medical services and housing affordability while older adults (over 60) want to stay longer at home, even if they face new dependency. There is a need to raise awareness & co-create a Silver Economy (SE) Ecosystem with stakeholders in order to encourage & enable them to propose innovations to solve this issue. Currently, companies do not enter the European SE market not only because they are not aware of these opportunities but also because they face regulatory and market barriers.

    Main Achievements

    SEAS 2 Grow project aims at improving framework conditions for innovation in Silver Economy (any economic activity targeting people of more than 60 years old) in order to develop sustainable solutions and products tailored to elderly needs. To reach this objective, it is necessary to enable different stakeholders from this sector to meet and work together, such as elderly, companies, health institutions, local authorities. Collaboration between all these types of actors is needed to develop products that really fit the elderly's and their caregivers' needs. Then, SEAS 2 Grow focuses on living-lab activities to test innovative products with panel of elderly (at home or in health institution) to validate the product use.
    Since the project starts (in Sept 2016), SEAS 2 Grow has delivered a lot of tools to help companies and health institutions to better understand each other, and to advices businesses on how to enter the Silver Economy market in each of the 4 countries:
    - Organization of needs finding sessions in each of the 4 countries and of a cross-border survey to identify current practices and barriers to innovate in Silver Economy in the 4 regions
    - Market study about structuration of the Silver Economy and main opportunities in each of the 4 countries
    - Online Route to market tool, to advice each company with personalized information about regulations and routes to market in each of the 4 countries, when they answer a list of questions about their products
    - Online map, which enables to identify the entire SEAS 2 Grow community and to contact organizations more easily.
    All these tools are a data base whch helped writing a strategic guide on Silver Economy. This guide will advice sakeholders on the structure of the SE market in each region.

    SEAS 2 Grow has also set up the cross-border Accelerator to enable companies to test their products from co-creation to business acceptability in the 4 countries. Processes and methodology have been defined conjointly by all partners - template for registration form of companies, evaluation criteria to select them, methodology to test products, etc.
    4 calls for projects have also been launched to select products to be tested with panels of elderly in the 4 countries through our Accelerator.
    26 companies have been selected via those 4 calls for projects. Experimentations have started with elderly at home or in institutions. Some conclusions have already been made to enable companies to improve their product.

    Partnership

    Partners

    Eurasanté

    Anglia Ruskin University (ARU)

    Allia

    Thomas More Kempen VZW

    Smart Homes

    Stad-Alkmaar

    La Vie Active (LVA)