Improved implementation of shared mobility and MaaS to increase up-take of low-carbon transport in cities.
Priority AxisLow Carbon Technologies
Low Carbon Technologies
Lead partnerCity of Rotterdam
Project budget3 141 763 €
ERDF amount1 885 058 €
Cars are still responsible for around 12% of EU's total CO2 emissions (EU Environment Agency 2018). This addresses the need to develop and promote more sustainable, multimodal and intelligent transport systems (SWOT analysis 2Seas 2013). Two emerging trends which could contribute, and reduce congestion, are shared vehicles (mobility hubs) and Mobility as a Service (MaaS).
So far, the first generation of Shared Mobility and MaaS concepts has proven its attractiveness to users, but its rapid implementation by the private sector resulted in significant and unexpected drawbacks such as short life cycles of vehicles and safety issues for citizens. This has lead to suboptimal deployment and cancelled projects since the cities do not yet have the expertise and tools in place to facilitate this implementation of the private sector in such a way that the new mobility solutions fulfil their potential and have a positive impact on CO2 reduction.
The MOBI-MIX cities are working to decarbonise road transport (cars in particular). Within the project, they will facilitate the private sector to more effectively implement Shared Mobility solutions (e.g. e-bikes, e-scooters, shared mopeds, docked bikes, shared cars) and MaaS solutions (the integration of various forms of transport services into a single mobility service accessible on demand). The aim is to reduce 365.000 kg of CO2-emissions by avoiding/replacing 2.6M fossil-fueled car-kilometres in the urban environments of 5 cities/regions in the 2 Seas area over the course of the project.
To foster long-term uptake, MOBI-MIX will:
- Embed lessons learned and best practices in the urban mobility plans of the cites, serving 1.5M inhabitants, leading to a significant CO2 reduction beyond project lifetime
- Create a comprehensive decision-making framework for urban mobility planners of cities across Europe to facilitate the implementation of MaaS and Shared mobility more effectively
To benefit the public and private sector within and outside the project consortium, MOBI-MIX will produce:
- 5 reports for the 5 public authorities showing the potential impact of different Shared Mobility- and MaaS solutions for their different geographical areas and target groups
- 1 handbook of the most promising PPP models for implementing Shared Mobility and MaaS
- 5 demonstrators (lasting 14 months) where private mobility providers more effectively implement green, shared vehicles, MaaS, and MOBI-hubs
- 5 improved urban mobility plans (based on SUMP guidelines)
- A decision-making framework for urban mobility planners of cities to integrate public-private collaboration models in
their urban mobility planning strategies to ensure future uptake of more green, shared urban mobility- and MaaS
- 1 insight paper with experts and key policymakers reflecting on project outcomes, lessons learned and best practices
Cross border approach
The MOBI-MIX partners have valuable first-hand experience to share. E.g., Antwerp has already piloted a first-generation MaaS solution, while Bremen (observer) has experience with mobi-hubs. Considering the shared ambitions of the project partners, the ability to share lessons learned will be useful.
Through 3 high-level round tables, involving international experts, policy organisations and 10 interested cities (through POLIS) will allow the cities of MOBI-MIX to benefit from knowledge that previously used to be out of reach.
The decision-making framework for cities to effectively use the most promising PPP models will be used by 3 other cities (observer partners e.g. Plymouth and POLIS members) in their own implementation plans for MaaS and Shared mobility.
Within MOBI-MIX, the cities are supported in their facilitation of implementation of Shared Mobility and Maas by knowledge partners on choice of mobility solutions and impact assessment, and BSOs involving the private sector.
The MOBI-MIX project started just 2 weeks before COVID-19 started to significantly constrain the movements of people in Europe. COVID-19 quickly led to an increased urgency from cities and citizens for safe travel modes (social distancing) which may serve as a catalyst for new sustainable mobility in many polluted urban areas. However, it does require an effective public-private collaboration between cities and mobility providers to minimise private motor vehicle use, restore confidence in the use of public transport and promote active transport, thereby making cities more sustainable, equitable, liveable and healthy. This automatically increased the importance and urgency of the MOBI-MIX project as well to support the implementation of green Smart Mobility solutions in urban areas.
On the topic of public-private collaboration, the MOBI-MIX partnership exchanged their own experiences and knowledge with each other and furthermore acquired knowledge from experts from the US and Europe. MOBI-MIX organised 2 round tables with the experts and MOBI-MIX partners to discuss and exchange best practices and examples of successful and unsuccessful public-private partnerships. The outcomes of the discussions are collected in an implementation guide which received lots of visibility (>300 users) and positive feedback from other cities. https://sharedmobilityguide.futuremobility.expert/mobility-guide/cover. Next step is to organise workshops with other cities on how the implementation guide can be used for their local projects.
The gained knowledge supports the public authorities within MOBI-MIX with the implementation of their local Smart Mobility projects. Rotterdam implements car-sharing systems, Antwerp introduces a Mobility-as-a-Service scheme, Mechelen aims to put cargo bikes on the road, Valenciennes Metropole region develops Mobility hubs and Norfolk County Council focuses on improving the availability and usage of several micro-mobility solutions such as shared e-scooters and shared (e-)bikes. Due to the increased urgency from COVID-19, the demonstrators are now planned to go live in the 1st half of 2021 instead of the 2nd half of 2021. The project partners support each other in dedicated virtual meetings where they exchange ideas and insights to help shape the demonstrator plans of each other. Also insights and data on how COVID impacts the urban areas of their local environments are shared with each other to identify both similarities and differences.