MOBI-MIX

Improved implementation of shared mobility and MaaS to increase up-take of low-carbon transport in cities.
Priority Axis
Low Carbon TechnologiesSpecific objective
Low Carbon Technologies
Lead partner
City of RotterdamContact
Begindatum
02/03/2020Einddatum
30/09/2022Project budget
3 141 763 €ERDF amount
1 885 058 €ERDF rate
60%Over
Common challenge
Cars are still responsible for around 12% of EU's total CO2 emissions (EU Environment Agency 2018). This addresses the need to develop and promote more sustainable, multimodal and intelligent transport systems (SWOT analysis 2Seas 2013). Two emerging trends which could contribute, and reduce congestion, are shared vehicles (mobility hubs) and Mobility as a Service (MaaS).
So far, the first generation of Shared Mobility and MaaS concepts has proven its attractiveness to users, but its rapid implementation by the private sector resulted in significant and unexpected drawbacks such as short life cycles of vehicles and safety issues for citizens. This has lead to suboptimal deployment and cancelled projects since the cities do not yet have the expertise and tools in place to facilitate this implementation of the private sector in such a way that the new mobility solutions fulfil their potential and have a positive impact on CO2 reduction.
Overall objective
Main outputs
Cross border approach
Main Achievements
The MOBI-MIX project started just 2 weeks before COVID-19 started to significantly constrain the movements of people in Europe. COVID-19 quickly led to an increased urgency from cities and citizens for safe travel modes (social distancing) which may serve as a catalyst for new sustainable mobility in many polluted urban areas. However, it does require an effective public-private collaboration between cities and mobility providers to minimise private motor vehicle use, restore confidence in the use of public transport and promote active transport, thereby making cities more sustainable, equitable, liveable and healthy. This automatically increased the importance and urgency of the MOBI-MIX project as well to support the implementation of green Smart Mobility solutions in urban areas.
On the topic of public-private collaboration, the MOBI-MIX partnership exchanged their own experiences and knowledge with each other and furthermore acquired knowledge from experts from the US and Europe. MOBI-MIX organised 2 round tables with the experts and MOBI-MIX partners to discuss and exchange best practices and examples of successful and unsuccessful public-private partnerships. The outcomes of the discussions are collected in an implementation guide which received lots of visibility (>300 users) and positive feedback from other cities. https://sharedmobilityguide.futuremobility.expert/mobility-guide/cover. Next step is to organise workshops with other cities on how the implementation guide can be used for their local projects.
The gained knowledge supports the public authorities within MOBI-MIX with the implementation of their local Smart Mobility projects. Rotterdam implements car-sharing systems, Antwerp introduces a Mobility-as-a-Service scheme, Mechelen aims to put cargo bikes on the road, Valenciennes Metropole region develops Mobility hubs and Norfolk County Council focuses on improving the availability and usage of several micro-mobility solutions such as shared e-scooters and shared (e-)bikes. Due to the increased urgency from COVID-19, the demonstrators are now planned to go live in the 1st half of 2021 instead of the 2nd half of 2021. The project partners support each other in dedicated virtual meetings where they exchange ideas and insights to help shape the demonstrator plans of each other. Also insights and data on how COVID impacts the urban areas of their local environments are shared with each other to identify both similarities and differences.