Know your customer. It is an old, yet important rule that allows companies to better meet customer needs and it is as such crucial for economic development. This also counts for the tourism industry in the 2 Seas area. PROFIT brings together public authorities, private organisations and academic institutions which will cooperate in order to better meet tourist needs in the partner regions.
In a recently published radio interview Diana Korteweg Maris from HZ University explains how 50 Dutch companies have already registered to join the PROFIT exchange platform for big data. The companies will work together and share data in order to better design their touristic products and services.
Click here to listen to the reportage. (Only available in Dutch.)