FACET aimed at increasing adoption of circular solutions in the tourism sector by supporting entrepreneurs in shifting from linear to circular. This was done by demonstrating low-threshold solutions and extracting best practices, so that entrepreneurs receive hands-on knowledge and support in changing their business models. By facilitating the formation of a cooperation system for local entrepreneurs, increasing incentives, making recommendations for the removal of regulatory barriers, and developing practical tools, FACET demonstrated that quality and economic sustainability can be reinforced by circular solutions. In this way, circularity streamlines the entire sector and does not focus on a niche market. FACET resulted in an increase of adoption of existing circular solutions among entrepreneurs in the tourism sector and contributed to understanding among government and business support associations of the incentives and barriers to shifting from linear to circular models. The main target groups were entrepreneurs in the tourism sector. Other important target groups were (local) governments, business support offices, sector organisations, knowledge institutions, as well as sustainable trademarks in tourism. While not including tourists as target groups, the quality of their experience is maintained or improved, with circularity as an added benefit.

Project partners worked collaboratively across borders throughout the FACET project. An obvious way that the cross-border collaboration helped the project partners was the knowledge exchange on a variety of topics ranging from academic to practical best practices. In addition to knowledge exchange, the cross-border collaboration helped them understand the challenges and motivations of entrepreneurs when implementing circular solutions translate across borders. Having diverse project partners meant that a larger audience could be targeted for distributing surveys and questionnaires. Furthermore, a big portion of partners’ work was done to understand the transferability of pilots in different locations. Any circular solution will have a greater impact if there is a higher possibility of transferability and having the collaboration of FACET project partners allowed for this to be successful. 
The cross-border effect also helped to bring together various experts with different experiences. The circular support team facilitated discussions between the project partners to give feedback and share their experiences. For example, if a project partner was struggling with an issue, other project partners could contribute to creating a solution either by giving ways forward or creating future opportunities to collaborate to overcome the issue. This helped to refine pilot ideas and create connections to larger strategic goals of the FACET project. Bringing together partners and stakeholders from different countries also helped develop and refine the tools used in the FACET project. It provided a larger case study for these tools to be piloted and evaluated. Moreover, there were more individuals who could communicate complex academic concepts and frameworks to other project partners. It is the opinion of all project partners that the cross-border collaboration has been extremely beneficial to the successes of the FACET project.