PROfessional Framework for Innovation in Tourism
Priority AxisTechnological and Social Innovation
Framework Conditions for Innovation
Project budget2 915 773 €
ERDF amount1 749 464 €
In the EU’s Blue Growth Strategy, the coastal and maritime tourism sector is identified as an area with special potential to foster a smart, sustainable and inclusive Europe. The fragmentation of the sector (tourism industry is an industry dominated by SMEs), the lack of innovation and diversification, the increased worldwide competition and the volatility of demand and seasonality are factors that prevent that this potential is exploited. To fully capture the potential benefits generated by tourism, the framework conditions for innovation, to be delivered by tourism SMEs, need to be improved.
The overall objective is to raise the profitability of the tourism entrepreneurs in the 2 Seas coastal economies by developing a strategy for innovation. By working on cross-border level, we create a critical mass to deliver framework conditions to improve innovation within these businesses.
By identifying the values of our destinations and using them in our business, by knowing our customers’ needs and very important our customers’ behaviour and by following trainings and coaching on innovation, these SMEs will be able to improve their services and products.
- Digital interactive data-analysis platform consultable by SMEs through personalised dashboards
- Sustainable Innovation methodology (service design) for SMEs in the visitor economy
- Approach for training and coaching businesses
- Strategy with action plan to stimulate innovation in SMEs
- Digital Innovation Toolkit with practical advice and inspiration for SMEs
- Cross-border innovation network for SMEs
Cross border approach
The common challenge requires a broader perspective beyond country borders. We will share knowledge and practice to improve the framework conditions for sustainable innovation for tourism SMEs. We will develop one digital interactive data platform that is relevant locally, nationally and transnationally, unlocking data and knowledge from all partner regions.
All partners have expertise in different areas and will lead on the actions according to their competences. Working with SMEs from 4 countries will make critical mass for innovation possible.
Visit Kent Limited
Essex County Council
ADRT Pas-de-Calais Tourisme
Organisation internationale du tourisme social (OITS)
Chambre de Commerce et d'Industrie Côte d'Opale
HZ University of Applied Sciences
N.V. Economische Impuls Zeeland
Canterbury Christ Church University
Comité Régional de Tourisme - Nord Pas de Calais
Pôle Métropolitain de la Côte d'Opale
Agence d'urbanisme et de développement de la région Flandre - Dunkerque (AGUR)